Are you like the 84 percent of marketers today who can’t accurately measure the ROI of their social media campaigns? Specifically, 44% of retailers are unable to quantify social media’s impact on their organization and only 6% of retailers can accurately validate social media data. Due to the lack of measurement and insight, marketers are missing out on a huge opportunity to use social media as a marketing channel to influence the customer experience.
Today, consumers access social media sites on-the-go seeking advice from their friends and peers, reading product reviews, asking questions and engaging with the company or product itself before making a final purchase. Consumers are relying on social networking platforms more than ever before and marketers need to understand what consumers are doing on this popular online channel.
Smart marketers today are using sophisticated online analytics tools to measure, gauge, and optimize the consumer social experience to increase engagement, and ROI. In this webcast, Aberdeen Research Group provides fascinating social media research and actionable recommendations that you can use today to improve your social media efforts. Adobe customer, Active Network, will also explain how they are measuring and optimizing their social media efforts on Facebook to increase visitor acquisition, retention and engagement.
This webcast will review:
Download this webcast and guide to hear research, best practices and recommendations from expert social media marketers, to jumpstart your social media strategy.
