Number one textbook rental company boosts sales during busy season using Adobe® Online Marketing Suite

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Case Summary

Chegg, the number one provider of college textbook rentals, leverages the Adobe Online Marketing Suite to increase clarity into customer behaviors, enable real-time analysis, optimize pages and flows to improve customer experience, and maximize revenue and overall ROI. Using Adobe solutions, Chegg has improved visitor experience, reduced customer service costs by hundreds of thousands annually, improved book return sales, and lifted sales by 7-8 percent.

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