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7 Steps to Increasing Website Conversion

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In general, most organizations spend more time and money promoting their websites through acquisition channels such as search, e-mail or affiliate marketing than they do optimizing existing conversion rates.

Because increasing website conversion is one of the most effective ways to increase profitability at the visitor level, knowing how to measure and improve conversion is essential

Guide Highlight

Identify Conversion Goals & KPIs
Define & Acquire Target Profiles – Apply 40/40/20 Rule
Organize and Optimize Site Structure
Develop a Compelling Message
Place Effective Calls to Action
Enhance Shopping Cart / Lead Capture Process
Test, Measure, and Refine

In this download, learn to apply the specific details of the 7 steps mentioned above and how to use tools such as conversion funnel analysis, site-pathing and fall-out to help you figure out what’s working and what’s not.

We discuss both principles and specific best practices that result in greater revenue growth and lower promotion costs per visitor.p>

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7 Steps to Increasing Website Conversion

Fill out the form to the right to download

Guide Highlight