Case Summary
Scottrade, a leading online investing firm, wanted to gain deeper insight into and control over every aspect of customer acquisition, from manging the effectiveness of key online search words and bidding to helping ensure customers understand and complete enrollment processes for new services. Scottrade utilizes the Adobe Online Marketing Suite to achieve business goals. With the Adobe Suite, Scottrade has achieved a 20% lift in landing page conversions and reduced time spent on campaign management by 15%.