360training More than Triples Revenue Per Visitor with Omniture Test&Target;
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Case Summary
PetCareRx's previous online analytics and testing solutions lacked powerful measurement and validation capabilities, were very manual and time-consuming to use, and also lacked the flexibility to optimize the entire site, from landing pages to checkout. To gain deeper insight into customer preferences and the performance of its online content and campaigns, the retailer selected the Adobe Online Marketing Suite, powered by Omniture.
