Travelocity increases cross-sell conversions by 15% with Adobe® Online Marketing Suite

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Case Summary

Travelocity needed deeper insight into customer interactions with its website as well as enhanced measurement capabilities to continue to grow its online business. The company also wanted to understand the effectiveness of its different customer acquisition vehicles such as e-mail promotions, offsite display ads, social networking channels, and search engine marketing. Leveraging Adobe solutions, Travelocity has increased cross-sell conversions by up to 15%, delivered more relevant, compelling content, increased conversion of vacation packages by up to 5%, and reduced acquisition and conversion costs.