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On the surface, online testing appears to be an alluringly simple concept: serve multiple variations of content to Web site visitors, and then watch for the combination that performs the best. In reality, online testing is a highly involved undertaking, spanning multiple corporate stakeholders and disciplines. The inherent complexity exposes online testing programs to numerous potential points of failure.
In this independent report, Forrester provides a framework of steps you can take to overcome the common challenges and pitfalls that many marketers face when creating an online testing process.
This independent report will review:
- How to overcome the 3 most common testing obstacles
- 8 stages of every testing plan
- How to become a testing expert at your organization
According to Forrester Research marketers who create an optimized testing process centered around analytics and measurement will outpace marketers who fail to create a testing process.
