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Like many online marketers, search marketers struggle with data silos---their paid and organic search data is often in various vendor systems. Historically, there has been no easy way to manage and optimize paid and organic search programs.
In this webcast and guide, Adobe announces and introduces the first-ever paid and organic SEM solution from Adobe SearchCenter+. Learn how this new and exciting SEM solution will allow marketers to measure paid and organic data in one location, including clicks, ranking, and revenue (to name a few). You’ll also see the synergy that comes from viewing SEO and SEM data in one location, such as how to optimize paid bids and expand keyword sets based on organic traffic.
You will also hear how Adobe partner, Conductor, integrates with SearchCenter+ to give you comprehensive closed loop search marketing reporting to help you make smarter and more accurate search decisions to optimize your search engine results page (SERP).
This webcast and guide will discuss:
- Centralizing SEO & PPC data to accelerate gains
- Automating paid bids based on organic traffic
- Using keyword recommendations to boost search ROI
Isn’t it about time you were able to view SEM holistically? Download this webcast and guide today to see how SearchCenter+ will allow you better visibility into your SEM programs to maximize your bottom line.
