Few companies today can afford to sustain large online marketing staffs or budgets. Even if they could, pay-per-click (PPC) marketing has gotten so complex that most marketing organizations find it challenging to manually handle their initiatives—especially when executing on multiple campaigns, each with tens of thousands of keywords and intricate bidding processes.
Adding to the challenge for online marketers, most have a long roster of additional responsibilities beyond PPC, including website optimization, testing, in-depth data analysis and reporting.
In this webcast and guide, Forrester Research will help marketers overcome these challenges by providing best practices and tips to help marketers increase efficiencies by using analytics, testing and sophisticated automated solutions. Doba, a leading product sourcing and drop shipping company will show how they used the Adobe Online Marketing Suite, powered by Omniture, to streamline their marketing efforts across PPC, website optimization and web analytics to greatly improve lead generation, marketing and decision making across their organization.
This webcast and guide will discuss:
If you are not using automated solutions to pinpoint areas in your marketing process that could be improved, it’s very likely that your marketing campaigns could be unintentionally ‘leaking’ cash. Download this webcast and guide today to hear how you can streamline your marketing campaigns to improve efficiencies, and increase ROI across all channels.
