Professional services firm saves $1.5 million in management costs and reduces complexity of running network of disparate websites by deploying Adobe® Online Marketing Suite

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Case Summary

KPMG needed to create synergies within its network of sites so they could direct visitors to the exact content they were looking for. Leveraging the Adobe Online Marketing Suite, KPMG saved $1.5 million in the first year, improved visitor engagement, reduced bounce rates by 50% and reduced reliance on IT and streamlined workflows.