Exercise equipment company uses Adobe® Online Marketing Suite, powered by Omniture®, to rapidly test and optimize online content and increase conversion by 13%

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Case Summary

Nautilus' challenge has been to improve conversion rates across its various web properties. In the past, website performance was limited due to incomplete insights into visitor behaviors and minimal amounts of optimized content served to audiences. With the Adobe Online Marketing Suite, Nautilus has increased conversion by 13%, enabled more frequent testing and optimization of web content, and streamlined the management of product images across sites.