AMD reduces support costs and drives demand using Adobe online business optimization solutions

Fill out the form to the right to download

Case Summary

AMD wanted to be more proactive and serve its existing audience in more personalized ways. The company also wanted to reduce incoming calls to the call center. With Adobe solutions, AMD can now base decisions about the site on actionable data. Leveraging Adobe solutions, AMD has reduced abandonment for visitors by 56%, slashed support costs, and increased demand generation page views from 30% to 52%.