Top library supplier achieves rapid ROI and 400% higher conversion rates through cart recovery programs with integrated Adobe® online marketing solution

Case Summary

DEMCO needed a way to identify customers that had abandoned their shopping carts on its website. The company chose the Adobe Online Marketing Suite to determine if customers left an item in a cart so that DEMCO could follow up and encourage them to complete their purchase. Leveraging Adobe and Silverpop, DEMCO has achieved the following results: a 22% conversion rate after the first e-mail follow up, 400% higher conversion rates from cart abandonment e-mails than through other online marketing tactics, and four times higher open and conversion rates on welcome e-mail offers.