In this webcast and guide, Michael Metz, Senior Director of Web Marketing and Strategy at Cisco, shows how Cisco developed a multichannel engagement scoring model to predict customers’ purchase behavior.
In this webcast, Michael will explain how they used Adobe® Insight, powered by Omniture®, to analyze customer interactions with Cisco’s website, email campaigns, events, and contact center, Michael's team can now gauge a company’s propensity to buy based on changing engagement patterns. This information allows the marketing and sales teams to direct targeted messaging to prospective customers at crucial points in the buying cycle.
See how Cisco’s marketing team is using the new scoring model to:
By understanding how visitors to your website are interacting with your company across multiple channels, you can convert more visitors into qualified leads and more leads into customers. To learn how, download the webcast.