Leading-edge digital media company stays on target with diverse audiences thanks to Adobe® Online Marketing Suite

Fill out the form to the right to download

Case Summary

The team at New York media focuses on reaching deeply engaged, high-value visitors. Then, by providing relevant, dynamic content, the focus turns to keeping those users as repeat visitors. New York Media needed a smart, efficient way to monitor user activity and marketing effectiveness--combined with the ability to leverage collected data to make dynamic content changes that keep users happy. Since 2007, the company has relied on the Adobe Online Marketing Suite to do just that. With the Online Marketing Suite, New York Media has achieved the following results: helped double traffic to Vulture entertainment blog, aided in reducing bounce rates for Vulture by 56%, assisted in achieving three million unique users, and reduced reporting times by up to 98%.