UniCredit increases online acquisitions by 60% while reducing costs using Adobe® Online Marketing Suite

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Case Summary

Unicredit is driven by a customer-centric business model, and so are the websites that help the company deliver exceptional services to the individuals and companies it serves. The Adobe Online Marketing Suite helps Unicredit make the right online marketing investments, better understand their customer, and deliver a consistent brand across the company's sites. With Adobe solutions, Unicredit has increased online acquisitions by 60%, reduced cost per lead by 43% and 19% in consecutive years, and achieved a 20% increase in leads by enhancing site exit page.