Global biotechnology company drives revenue gains by optimizing online campaign and keyword-search strategies using the Adobe® Online Marketing Suite

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Case Summary

For Life Technologies, working with third-party vendors to manage search strategies and implement marketing campaigns just wasn't working the way the company had envisioned. Life Technologies deployed the Adobe Online Marketing Suite to give in-house analytics and web teams the solutions to effectively manage and grow the company's online business. With Adobe solutions, the company has increased revenue significantly by 70% in four months, boosted conversion rate by 73%, improved team efficiency by more than 20% and realized a greater ROI for media investments.