Fashion retailer uses Adobe® Online Marketing Suite, to create a cohesive online shopping experience—lifting conversion 7% and delivering substantial incremental revenue

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Case Summary

Charming Shoppes wanted to create a shared user experience, enabling customers to easily shop across its multiple online destinations, generate cross-brand purchasing opportunities, and enhance customer experiences to drive incremental revenue. The company developed a universal shopping cart, integrated originally across three individual stores, a mobile site, and an outlet site, which features clearance and closeout items from each store--and now covers two additional storefronts. With Adobe solutions, Charming Shoppes has provided purchase recommendations for 95% of online products, achieved a 7% lift in conversions and 9% lift in revenues via content testing, and created a universal shopping cart for seamless purchasing across brand sites.