JetBlue Reduces Cost per Conversion 94 Percent
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Case Summary
How can you offer great service with low fares—and make a profit—when so many
airlines are struggling to survive?” It’s a fair question, and JetBlue hears that question
often. Unlike many of its competitors, JetBlue has thrived since its inception in February
2000, through a dismal period of history for the airline industry overall. JetBlue was
profitable within their first year of operation, and their product is thriving at a time
when other airlines are cashing in their chips.
JetBlue’s formula for success includes
new airplanes, careful hiring and a company-wide focus on customer service. The young
company has won numerous industry awards including Condé Nast Traveler’s Best
Domestic Airline for three years in a row, Entrepreneur’s Best Low Cost Airline and the
Associated Press’ Best Airline Service award.
Despite its success, JetBlue faced important business challenges including:
- Inability to automatically measure real-time keyword search marketing performance
- Multiple, time-consuming steps required to publish keyword marketing reports
- Three month reporting lag time for accessing keyword performance data
See how Omniture SiteCatalyst and Search Center helped reduce cost per conversion 94%, save 50 hours of manual report generation per quarter, remove lag time by reporting data real time, and more.
