Leading footwear retailer uses Adobe® Online Marketing Suite, to increase product recommendation click-through rates by 60% and boost revenues across channels

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Case Summary

Historically, Bakers Shoes brick-and-mortar stores have long been the major force behind its sales and continue to be the cornerstone of the business' success. In recent years, however, the company's consumers' attention has turned toward the online retail channel, and Bakers managers sought an analytics platform to help optimize its web strategies, deliver extraordinary online and in-store experiences, and exceed customer expectations. The company adopted the Online Marketing Suite to better understand customer preferences and leverage these insights to create a sustainable, growth-oriented online marketplace that complements its brand. With the Adobe solutions, Bakers Shoes has improved revenue per visit by 7%, increased average order value by 40% for customers who select recommended products and increased click-through rates by 60% with optimized recommendations.