Trendsetting clothing retailer maximizes marketing returns across brands and channels using the Adobe® Online Marketing Suite

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Case Summary

The Adobe Online Marketing Suite has transformed American Eagle's marketing efforts. American Eagle now has the ability to obtain a comprehensive view of the customer, simplify interactive multi-brand marketing, integrate with partner marketing activities, and deliver innovative online experiences. With the Online Marketing Suite, the American Eagle team targeted visitors who clicked from an exclusive e-mail offer and reinforced that same offer during checkout within the cart banner, contributing to a 20% lift in order conversion. The company has also improved program execution and reduced marketing costs.