How many times have you searched on a web site and the search results failed to direct you to the right item you were looking for? Internal search is supposed to act as a map navigating the searcher to achieve their on-site goals quickly and efficiently. Unfortunately too often, insufficient internal site search leaves visitors frustrated with failed, irrelevant experiences.
Relevance in site search experiences is incredibly critical and cannot be overstated. If users can’t find what they are looking for they will look to internal site search to help steer them on the right path.
In this webcast, you will hear from search expert Hadley Reynolds from IDC as he provides marketers with the right tools, resources, and tactics to help connect web site visitors with the most relevant and personalized content possible. Also, hear how leading Australian education provider, Murdoch University, is using Adobe Search&Promote;, powered by Omniture, to automate recommendations and search results to ensure that they are connecting students, faculty, and site visitors with the right information.
This webcast and white paper discuss:
If you are not using an automated search solution then how do you know what users are looking for on your site? Download this webcast and guide to see how you can boost conversions and decrease search time by leveraging data to create intelligent and automated search results.