Can you compare your natural search rankings to those of your competition? Can you view your paid and natural search data side-by-side or are they separated in silos?
Everyday marketers are losing the SEM battle with their competitors because they do not have the data, visibility and ability to integrate their paid and natural search campaigns.
In this webcast and white paper, HP Snapfish will show how they are using Adobe SearchCenter+ to integrate PPC and organic search data into one location for full SEM optimization capabilities. See how Snapfish is using automated bid rules, segmentation, as well as testing and targeting to increase SEM revenue across their site. In addition, Lucilla De Sarlo, analyst at Forrester Research, will provide the latest search trends, best practices and tips in the space.
This webcast and white paper discuss:
You need to integrate all your search data in order to optimize and automate. Download this webcast and white paper today to see how search marketers are overcoming data silos and optimizing their search spend.