Musician's Friend: Affiliate Reinforcement Increases Conversion By 35%

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Case Summary

Musician’s Friend—the world’s largest direct marketer of music gear—is committed to providing it’s customers with the best possible prices, selection and service. In an effort to maximize the benefits of the company’s partnership with Upromise, Musician’s Friend wanted to test whether reinforcing an affiliate partner on landing pages would lead to increased conversions.

Working with Omniture Test&Target;, the company tested a free shipping promotion that linked from the Upromise site. Two ads were created, one with the Upromise company logo and the other without, and an A/B split test was performed where Omniture Test&Target; randomly showed visitors the two layouts and measured the results from each.

The layout with the reinforced Upromise logo generated a 35% conversion lift over the original home page with a 97% confidence level. Musician’s Friend was able to determine the most effective reinforcement offer to increase conversions and measure a true ROI value with ease and efficiency.

See how Omniture Test&Target; helped Musician's Friend make smart business decisions that led to increased conversion and revenue.