CNET Moves the Relevance Needle

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Case Summary

At CNET Networks—one of the world’s largest online publishers and the thought leader on user engagement metrics—providing a compelling experience to CNET visitors is a central focus. CNET sought to improve performance for users who interacted with their image viewer, improve user engagement and deliver more relevant content.

Using Omniture Test&Target; to set up a behavior-based segment to change the site experience for photo viewers quickly led to increased user engagement, the ability to see visitor interests in real-time and the ability for CNET to provide relevant content based on a visitor’s selections and behaviors.

See how Omniture Test&Target; helped CNET provide relevant content and achieve key business objectives.