Equity Residential Doubles Sales Leads by Integrating Omniture and OpinionLab

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Case Summary

As the largest publicly traded owner, operator and developer of multifamily housing in the United States, tracking online performance is essential for Equity Residential. Because the company’s Web analytics data and attitudinal data solutions were in a silo, the company had difficulty gaining a clear picture of true online performance and suffered from the inability to quickly identify performance issues that were negatively impacting leads.

Equity Residential integrated Online Opinion’s qualitative data with Omniture SiteCatalyst’s quantitative data to identify what customers want and need in realtime. This integration gave the company a property-by-property view of site performance and Customer Voice satisfaction ratings in a single interface.

See how Omniture SiteCatalyst helped Equity Residential identify and understand both where and why Web site users were abandoning their site as their leads doubled in volume.