Please provide us with the following information. Please note: Cookies must be enabled to proceed.

First Name: Last Name: E-mail: Phone: Company: Web site: Country: State/Province: Department/Function:

Describe Other:

Job Title:

Describe Other:

Primary Site Objective:

Describe Other:

Industry:

Describe Other:

Relationship to Omniture:

Click here to provide more information, allowing us to be more efficent with your request.

We Value Your Privacy
Your information provided above is solely used by Omniture. We do not and will not sell your information to any other party. View our Privacy Policy.

ING Australia Doubles Email Marketing Response Rate In Two Months

Fill out the form to the right to download

Case Summary

ING Australia’s Web site is intended to provide advisers, customers and employers with up-to-date information and online service functionality. In order to accomplish their online objectives, ING Australia needed to gain an increased understanding of visitor behaviour.

Looking to create the best possible online experience for their clientele, ING Australia selected Omniture SiteCatalyst Web analytics to optimise their Web site.

ING Australia faced important business challenges including:

Manual processes absorbed large amounts of time and resources
Limited measurement capabilities
Slow turnaround time impacted reporting effectiveness

Working with Omniture’s consulting team of online marketing experts, the financial services leader was able to quadruple page views for a direct insurance campaign, double response rates for their email campaigns, and reduce report generation time by 80%.

Optional Information

ING Australia Doubles Email Marketing Response Rate In Two Months

Fill out the form to the right to download