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Channel 4 Achieves a 10 Percent Increase in Promotion Click-Throughs

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Case Summary

Channel Four Television Corporation—a publicly owned, not-for-profit broadcaster in the UK—desired to achieve a number of online goals including extending core business beyond traditional TV to new media, increasing market share of on-demand TV, increasing user engagement with video content and measuring the impact of new media investment on subscriptions and revenue. To accomplish these objectives, the company enlisted the help of Omniture.

Channel Four faced important business challenges including:

Unable to analyse visitor behaviour and how users interacted with the site
Unable to measure the impact of new functionality
Lack of single reporting interface prevented immediate and easy analysis of site data at any given time

With the help of SiteCatalyst, Channel Four saw an increase in both promotion and landing-page navigation click-throughs, half-a-million additional page views and a reduced bounce rate.

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Channel 4 Achieves a 10 Percent Increase in Promotion Click-Throughs

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