Educational services and eLearning provider increases online form conversion by up to 75% and improves customer form completion rates by 13% using Adobe® Test&Target;

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Case Summary

At The College Network, managers decided they needed a more robust, insightful way to test and measure various creative and messaging to steadily improve conversion rates. They also needed a way to account for daily fluctuations that had nothing to do with the content being tested. Working with Adobe Consulting, The College Network adopted Adobe Test&Target; in order to test different versions of its online forms. With the Adobe solution, The College network has achieved up to a 75% lift in form completion rates, improved nursing form completion rates by 13%, and increased conversion by 13% by optimizing style and messaging of buttons.