Case Summary
At Murdoch University, the web team wanted to improve its efficiency and responsiveness by having a single, integrated measurement platform for optimization, natural and paid search, campaign activity, testing, targeting, and e-mail. Murdoch University selected the Adobe Online Marketing Suite as a fully integrated marketing solution for its online optimization efforts. With the Adobe Online Marketing Suite, Murdoch University has increased online application submissions by 28% and 19% incrementally through site testing and optimization, converted 34% of prospective graduate students returning to the site, through targeted reengagement strategies, experienced a 21% increase in domestic student leads and 15% increase in executive education program leads, and reduced the average search time for visitors by 11.5%, plus reduced search bounces and repeat searches.