National non-profit uses Adobe® Online Marketing Suite, to raise awareness and promote education by delivering engaging content across multiple platforms
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Case Summary
The American Cancer Society (ACS) needed a comprehensive solution that could provide instant analytical insight and make it easier to understand how consumers are engaging with their content. With Adobe solutions, ACS was able to show an increase of click through rates by almost 500% and an increased ROAS by 180% within a very short period of time. Another success is the Cancer Resources campaign that provided constituents with useful information about mammograms and related resources that showed a click-through rate increase of close to 850% showing 109% return on investment.
