Leading telecom corporation uses the Adobe® Online Marketing Suite, to deliver more engaging online and mobile experiences

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Case Summary

Sprint has a very customers-centered culture and the Sprint team is constantly working to understand their customers better in order to then give them exactly what they want. To keep pace with its customers, respond quickly to the evolving needs of the business, and deliver more advanced services across channels, Sprint adopted the Adobe Online Marketing Suite. With Adobe, Sprint has helped drive a 28% year-over-year increase in Sprint.com device sales, improved visibility into online and mobile visitor behaviors and helped to define the company's mobile strategy.