The first step is to understand how your landing pages are performing. How many visitors who enter your site are converting into customers? Are there certain page types or experiences that produce higher conversion rates than others? Are certain page elements contributing to the success of your landing pages?
In this webcast, recorded live at the Adobe Omniture Summit 2011, you’ll see how testing and analytics will help you answer these important questions and turn casual browsers into repeat purchasers. Hear how Experian used iterative testing to redesign its landing pages, leading to a 212% lift in conversion and a 248% increase in revenue per visitor.
This webcast and guide discuss:
Download this webcast today to get best practices for creating landing pages that produce successful results for you and your customers.