Leading online sheet music provider increases overall sales by more than 25% and conversion rates by 10% with Adobe® Online Marketing Suite

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Case Summary

Musicnotes.com wanted to make it easier for customers to find the music they want and streamline the purchase process--making buying music as quick and effortless an experience as possible. To help achieve that goal, Musicnotes deployed the Adobe Online Marketing Suite to enhance site navigation, providing customers with quick, easy access to the exact music arrangements they want. With Adobe solutions, Musicnotes has boosted website traffic, achieved 5% lift in a single individual conversion test and 4% lift in RPV with optimized content and functionality.