Active Network grows social media audience 384% in one year using Adobe® Online Marketing Suite

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Case Summary

The Active Network needed a robust online analytics and conversion platform that optimized returns on social media campaigns, and also offered deep reporting for quickly demonstrating results. The team selected the Adobe Online Marketing Suite to transform every social media interaction into an opportunity to learn about audiences, strategically refocus marketing campaigns, and ultimately increase conversions and customer value. The Active Network has increased Facebook audience 384% in a single year, enabled rapid content development, launch, and measurement of social media campaigns, and gained visibility into revenue per Facebook fan to demonstrate program success.