In an initiative to engage a budding population of tablet computer and mobile Internet users, Sprint leverages the Adobe Online Marketing Suite to glean insights into what is most important to its customers—such as functionality, which devices are used, navigation, user interface, etc. These insights are then used as a basis for delivering optimized experiences to audience segments, as well as a guide for the company's future website and mobile development strategies.
As a result, Forrester Research data showed Sprint as the most improved in "website customer satisfaction" among wireless carriers from 2008 to 2010—Sprint's success also tied for the greatest improvement of any company, in any industry. Sprint.com also helped to drive an additional 28% year-over-year growth in mobile handsets sold online and reduced churn rates across its Sprint.com community.
