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DelightfulDeliveries Increases Conversion Rate by 70 Percent

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Case Summary

With 90 percent of the company’s business conducted online, Delightful Deliveries—a premiere online gift retailer—knows the importance of creating a positive online user experience. Looking to maximize holiday sales, improve user experience and reduce costs, the company decided to deploy an enterprise-class analytics solution.

DelightfulDeliveries.com faced important business challenges including:

Sparse analytics data impaired online decision-making
Unable to evaluate and measure online performance
Time-consuming process of manually compiling reports

Using Omniture Web Analytics, the company saw a 70 percent increase in conversion rate and 50 percent increase in sales. A thousand unprofitable products and 500 underperforming keywords were also eliminated, saving the company an estimated $250,000 in online marketing costs in two years.

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DelightfulDeliveries Increases Conversion Rate by 70 Percent

Fill out the form to the right to download