The largest digital media company in Latin America seeks visitor data from Adobe® Online Marketing Suite to help refine its content and maximize advertising opportunities

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Case Summary

With so much content and so many advertisers, Terra Networks needed to find ways to differentiate themselves from competitors and create additional opportunities. Terra Networks selected the Adobe Online Marketing Suite as its enterprise-level platform for capturing data interactions and putting them in context of consumer behavior, media convergence, industry trends, and advertisers' demand for ROI. Terra has reduced reporting times by 80%, enhanced the editorial team's understanding of online traffic and improved visitor engagement by 20%, and helped to manage a 205% increase in mobile traffic in 12 months.