Specialty retailer achieves 17% lift in revenue per visitor by optimizing shopping experiences and refining online strategies with the Adobe® Online Marketing Suite

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Case Summary

Within its specialized niche, Brownells faces stiff competition. Its reputation draws large numbers of would-be customers to the site, but to convert them, Brownells needs to make sure they quickly find what they're looking for. With help from the Adobe Online Marketing Suite and Adobe Consulting, Brownells has boosted revenues by 10%, increased revenue per visitor by 17% through relevant recommendations and improved revenue per visitor by 7.8% through optimized price placement.