Total Bedroom Increases Online Sales By 155 Percent In 90 Days
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Case Summary
Total Bedroom, a subsidiary of Broadspan Commerce, LLC, is a recognized leader in providing top quality bedroom furniture and accessories for the home at value prices. Since the company’s founding in 2003, they have delivered products to more than 20,000 customers throughout the United States. Headquartered in central New Jersey, Total Bedroom has complete e-commerce and call center services to support its customers, with 80 percent of business transactions conducted online.
By eliminating the traditional middle man, the company can offer high quality products to customers at attractive prices. Total Bedroom sought the help of Omniture SiteCatalyst to gain deeper insights into customer behavior and trends. Total Bedroom hoped to gain a competitive advantage with their added insights.
Totalbedroom.com faced important business challenges including:
- Inability to analyze and make decisions based on customer behavior
- No reliable Web site measurement tools available
- Lack of insight into online channel inhibiting company growth
See how Omniture SiteCatalyst helped increase sales by 155 percent, increase conversion by 56 percent, and achieve a 300 percent increase in platform bed sales.
