Australia’s leading mobile communications company uses the Adobe® Digital Marketing Suite, and integrated technology from ExactTarget to recover lost online sales opportunities

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Case Summary

Vodafone Australia recognized a plateau in its e-commerce channel in which sales began to slow and driving traffic to its website became more expensive. Vodafone Australia deployed the Adobe Digital Marketing Suite to better understand the reasons why this was happening and make appropriate changes to its content, messaging, and business processes to reverse the trend. With Adobe, Vodafone has seen the following results: recovered 15% of lost sales opportunities; garnered valuable insights, including 75% of follow-up e-mails were opened; helped to achieve 7% net increase in online sales through strategic programs; realized 1,700% return on strategic marketing investments.