Leading Internet, phone, and cable television service provider uses the Adobe® Digital Marketing Suite to enhance customer self-service and boost revenues

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Case Summary

Comcast understood how important their online channel was going to be to the overall success of the business. They wanted to help ensure they were developing positive online interactions that build strong customer relationships, enhance service, and drive revenue. The company also wanted to help relieve pressure on its call center and improve overall customer experiences by offering online self-service opportunities to customers. Comcast leverages the Adobe Digital Marketing Suite to gain a more complete picture of online and offline user interactions. With Adobe solutions, Comcast has increased conversion for bundled services by 44% and improved customer affinity for premium package offers by 18%.