Belo Interactive Media Saves 240 Man Hours per Year with Omniture
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Case Summary
Belo Interactive Media—the Internet division department of Belo Corporation— is committed to delivering relevant news and information to a uniquely educated Internet audience through its 29 award-winning Web sites. As a content provider, Belo Interactive Media is concerned with improving market share both in visitation and advertising sales.
Belo Interactive sought a comprehensive web analytics tool to increase revenue through the online channel, to increase local audience visitation, and to gain a deeper understanding of customer behavior and segmentation.
Belo Interactive faced important business challenges including:
- Functional limitations of prior analytics solution
- Time-consuming manual report generation process
- Inability to capture realtime metrics and easily share data
Belo deployed Omniture SiteCatalyst across its 29 Web sites, leading to a deeper insight into user behavior, an increase in traffic and page views, more revenue from advertisers, data supported site improvements and 240 hours of manual report generation saved per year on existing reports.
