Novell uses SiteCatalyst to Immediately Determine the Effectiveness of Every Marketing Campaign

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Case Summary

As a world leader in providing infrastructure software and services, Novell understands the value of sharing information. Since the company introduced the first software-based network operating system in 1984, it has continually listened to customers and delivered market-leading products and services to meet their needs.

As Novell’s products have changed with the times to embrace the Internet and open standards, Novell.com has also evolved into a world-class Web site that plays an increasingly important role in the company’s success. The site’s primary purpose is to provide the insight that customers need to make decisions about purchasing Novell products and services. A large portion of the Web site is then dedicated to supporting customers once they’ve made a purchase.

Novell faced important business challenges including:

1. Improving decision-making to impact bottom line
2. Improving accuracy and measurement of site effectiveness
3. Overcoming time-consuming process to access and view metrics

See how Omniture SiteCatalyst helped achieve an 11.4 percent increase in conversion and how Novell gained the ability to measure all aspects of Web site performance.