Case Summary
Half.com—an eBay company offering people an online marketplace to buy and sell
products at set prices—uses SiteCatalyst to make intelligent business decisions because it
offers the best combination of product functionality and cost.
Today, Half.com, an eBay company, offers people a fixed
price, online marketplace to buy and sell high-quality, new, overstocked, remaindered and
used products at discounted prices. Half.com needed to better understand visitor behavior and the interactions between buyers and sellers in order to make better business decisions.
See how Omniture SiteCatalyst has helped Half.com increase conversion rates by 15 percent by better understanding user behavior.