Case Summary
Making travel arrangements can be a daunting task. The process involves several
levels—booking airfare, hotels, car rentals, golf, lift tickets, ski rental equipment, etc.
Not to mention choosing the ideal location and getting the best deal.
The focus of
Intrawest has always been in central reservations for the destination traveler. “Travel
bookings are customer driven,” said Robert Morrow, Director eCommerce, Intrawest
Central Reservations. “We refine and simplify the overall process of matching consumer
needs with travel products by using the most effective tools and systems developed in
the business. By combining proprietary travel Web technology and networked call center
management, we have the ability to offer choice, selection and comparison.”
Intrawest narrowed their search down to Omniture SiteCatalyst and was able to see specific user information such as traffic and buying patterns. See how Intrawest has been able to make smart business decisions in real-time thanks to SiteCatalyst.