Socrates.com Optimizes Multichannel Approach
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Case Summary
Socrates.com measures the success of multichannel marketing efforts with greater ease and precision using Omniture SiteCatalyst™. Chicago-based Socrates takes a multichannel approach to marketing a broad selection of do-it-yourself forms, kits, software, guides, books and services that help consumers and small businesses solve everyday legal, financial and business-management matters.
Through Socrates.com and retail partners— Office Depot, Office Max, Staples and Wal-Mart—Socrates has become a trusted source for consumers facing some of the most challenging situations in their lives (such as divorce, bankruptcy and bad credit) and for business owners and realtors looking for basic how-to solutions to everyday matters.
Socrates.com faced important business challenges including:
- Lack of in-depth analysis offered by WebTrends
- Inability to reach business goals without actionable data
- IT staff burdened with managing complex in-house application
See how Omniture SiteCatalyst helped achieve a 40 percent increase in living will sales, reduced IT headaches, and allowed customer segmentation data to improve promotions.
