Furniture.com Sees a 60 Percent Increase in Conversion with Omniture SiteCatalyst

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Case Summary

Furniture.com first launched in 1998 with the goal of bringing greater convenience and personalization to the furniture shopping experience. Through the Internet, Furniture.com made it possible for consumers to shop at any hour from the comfort of home or office.

As Furniture.com’s business began to grow, the company realized its entry-level analytics solution could not keep up. Impressed with its customization and deep reporting capabilities, Furniture.com selected Omniture to help take business to the next level.

Furniture.com faced important business challenges including:

1. Entry-level analytics solution only provided elementary reporting
2. Inability to analyze multiple regions and retail partners
3. Changing business needs required a more flexible solution

Using SiteCatalyst and Discover, the company experienced a 350 percent increase in conversion rate and 60 percent increase in ROI. Furniture.com also gained 10, 000 new site visitors in two months and experienced a 25 percent savings in monthly pay-per-click ad spend.