The Discovery Channel Store: Discovering Marketing ROI and Improving eCommerce Performance
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Case Summary
The Discovery Channel is best known as a cable television company. Looking to extend the brand beyond television, The Discovery Channel purchased a chain of retail stores from The Nature Company in 1996. In cooperation with this purchase, the company also launched an eCommerce site.
By 2002, The Discovery Channel Stores were ready to take eCommerce efforts even further and put together a plan and strategy to accomplish the eCommerce goals and objectives. The first challenge was to purchase a web analytics solution in order to obtain a better understanding of online customer behavior and shopping patterns.
See how Omniture SiteCatalyst helped increase Google site traffic by 300% in 30 days. Learn how The Discovery Channel Stores used SiteCatalyst to optimize the website and marketing promotions.
