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Thomson Sees 15 Percent Increase In Conversion Rate Using SiteCatalyst

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Case Summary

Thomson’s business model for its RCA audio-video Web site requires it to educate visitors about RCA products and then drive them to purchase items at one of its dealer’s sites or retail stores. But a lack of reliable Web metrics prevented Thomson from effectively monitoring visitor behavior and using the data to improve its conversionto- action rate. Thomson also needed dependable analytics to show dealers how effective rcaaudiovideo.com was at driving business their way.

Thomson faced important business challenges including:

Wanted to replace existing software-based Web analytics tool, which was producing unreliable data.
Needed to establish a way to test new product sales in order to recommend the top sellers to dealers.

SiteCatalyst produced the detailed, accurate and reliable data the company needed to monitor and influence visitor behavior and prove to dealers it was increasing traffic. Results show that Omniture helped increase Thomson’s conversion-to-action rate from 6 to 15 percent.

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Thomson Sees 15 Percent Increase In Conversion Rate Using SiteCatalyst

Fill out the form to the right to download